Here you will understand how to choose a niche to become an expert like growlawfirm.com, and they will be of great help to you with this mission that will greatly help your results with digital marketing strategies.
First of all, it is essential to choose an area you have an affinity for and have already worked with successfully. Ideally, that does not have many specialists. Studying this area in depth and going beyond the legal area, learning the client’s problem is essential to understanding his work process.
To serve an industry that has recurring labor claims due to overtime or work accidents, it is necessary to understand the work process and the company’s logic. Only then can you talk to the problem, solve it and negotiate.
Buying books and understanding this process is a good step toward becoming an expert. Participate in events, and talk to people from this niche. Try to understand the common problems in this area for someone who is in this market. The more specific, the better!
Invest In Marketing To Get A Digital Authority
But here comes an important point. After finding the niche and identifying the problems, you need to start exposing this knowledge and doing communication work based on digital marketing strategies for lawyers.
Do a search on your LinkedIn and connect with people in this area, produce content related to this area, and talk about the day-to-day problems of these companies. Do the same on your Instagram, Facebook, and even your law firm’s website.
Surround yourself with smart and interesting people within that area, it takes some time, but it’s solid. The more you are seen, the more you will be remembered, and your connections will end up looking for you when they need to solve a problem you have shown you know of by gaining digital authority.
Digital Marketing Doesn’t Do All The Work, Do Your Part
You also need to combine this with active work. Thirty percent of the work identifies problems, studies an area of expertise, and shows your knowledge. The other 70% are networking, going outside, calling companies, doing commercial work, and selling your fish. Show your content, send emails, be humble, but show that you master a subject and offer relevant information to your contacts.
That 100% effort will help your law firm takeoff, but digital marketing alone doesn’t do the job alone; one thing complements the other!